【D咖?】怎樣的商業(yè)建筑才能符合時(shí)代特征，又能滿足未來(lái)需求？
8月2-4日的上海DAF建筑表皮大會(huì)，主題為“城市更新”，分享的案例涉及歷保建筑、商場(chǎng)外墻翻新、舊社區(qū)開(kāi)發(fā)、舊工廠再開(kāi)發(fā)、體育場(chǎng)更新升級(jí)等等。
今天跟著大福一起來(lái)認(rèn)識(shí)一下分享美國(guó)圣塔莫尼卡購(gòu)物中心和中糧北京大興大悅春風(fēng)里兩個(gè)標(biāo)志性城市更新項(xiàng)目的嘉賓：JERDE 副總裁、 業(yè)務(wù)拓展總監(jiān)張鶴先生。
張鶴先生作為JERDE捷得建筑師事務(wù)所中國(guó)區(qū)業(yè)務(wù)拓展總監(jiān)，在建筑行業(yè)擁有十余年的市場(chǎng)及業(yè)務(wù)拓展經(jīng)驗(yàn)。他畢業(yè)于中國(guó)人民大學(xué)，并獲得工商管理碩士學(xué)位。結(jié)合了技術(shù)背景與商業(yè)敏銳度，使其在推動(dòng)公司業(yè)務(wù)增長(zhǎng)和市場(chǎng)拓展方面表現(xiàn)尤為突出。
加入JERDE后他主要負(fù)責(zé)整個(gè)中國(guó)內(nèi)地的業(yè)務(wù)拓展工作。在擔(dān)任現(xiàn)職期間，成功帶領(lǐng)團(tuán)隊(duì)開(kāi)拓了多個(gè)重要項(xiàng)目，包括商業(yè)綜合體、酒店辦公和城市更新項(xiàng)目。
他以專(zhuān)業(yè)的拓展策略和優(yōu)質(zhì)的客戶(hù)服務(wù)，建立并維系了與客戶(hù)、合作伙伴及政府機(jī)構(gòu)的良好關(guān)系，從而為公司贏得了多個(gè)重要合同。推動(dòng)公司持續(xù)增長(zhǎng)和行業(yè)領(lǐng)先地位。同時(shí)，他關(guān)注團(tuán)隊(duì)的培養(yǎng)與發(fā)展，通過(guò)建立高效的工作流程和激勵(lì)機(jī)制，帶領(lǐng)團(tuán)隊(duì)在競(jìng)爭(zhēng)激烈的市場(chǎng)中脫穎而出。已成為公司不可或缺的核心力量。
As the Director of Business Development for China at JERDE, Zhang He has over ten years of experience in market and business development within the architecture industry. He graduated from Renmin University of China and holds an MBA degree. Combining technical expertise with business acumen, he excels in driving the company's business growth and market expansion.
Since joining JERDE, he has been primarily responsible for business development across Chinese mainland. During his tenure, he successfully led his team to secure several significant projects, including commercial complexes, hotel offices, and urban renewal projects.
With professional development strategies and excellent customer service, he has established and maintained strong relationships with clients, partners, and government agencies, securing numerous key contracts for the company. His efforts have driven the company's sustained growth and industry-leading position. Additionally, he focuses on team development, creating efficient workflows and incentive mechanisms, leading the team to stand out in a competitive market. He has become an indispensable core force within the company.
位于美國(guó)洛杉磯的圣塔莫尼卡購(gòu)物中心商業(yè)綜合體改造，秉持著以有機(jī)手法渲染商業(yè)設(shè)計(jì)的永恒城市規(guī)劃理念，JERDE將項(xiàng)目的主要結(jié)構(gòu)織入城市肌理。一個(gè)充滿活力的公共空間，不僅僅只是一個(gè)購(gòu)物中心，而是一個(gè)真正的城市中的街區(qū)。 此次更新的規(guī)劃設(shè)計(jì)理念是將單一的購(gòu)物中心改造成充滿活力的公共空間。大手筆掀開(kāi)了原來(lái)覆蓋住整個(gè)項(xiàng)目的屋頂，使其自然形成露天公共街區(qū)商業(yè)空間，并通過(guò)有效地組織商業(yè)動(dòng)線成功延續(xù)了在當(dāng)?shù)貥O富盛名的第三街商業(yè)步行大道，以加強(qiáng)周邊街區(qū)城市中心聚集感。利用加入城市中常見(jiàn)的體量、材料和景觀，與圣莫妮卡西海岸都市的自然配合。 Located in Los Angeles, USA, the Santa Monica Place commercial complex renovation adheres to JERDE's timeless urban planning philosophy of infusing commercial design with an organic approach. The primary structure of the project is woven into the city's fabric, creating a vibrant public space that is more than just a shopping center—it's a true urban neighborhood. The planning and design concept for this renovation is to transform a single shopping center into a dynamic public space. By removing the roof that originally covered the entire project, JERDE naturally created an open-air public street commercial space. The design effectively organizes the commercial flow, successfully extending the renowned Third Street Promenade, enhancing the sense of a central gathering place in the surrounding urban area. The renovation incorporates commonly seen volumes, materials, and landscapes of the city, harmoniously blending with the natural setting of Santa Monica's west coast metropolis. 隨著北京大興區(qū)城市化進(jìn)程加速，產(chǎn)業(yè)發(fā)展蓬勃興起，居民和就業(yè)人口集聚，原有的火神廟商業(yè)中心已承載不了周邊居民的需求。JERDE堅(jiān)持的“場(chǎng)所創(chuàng)造”理念，結(jié)合該區(qū)域高頻日常生活需求，以餐飲、休閑、娛樂(lè)、社交、家庭、親子等生活類(lèi)業(yè)態(tài)和零售類(lèi)業(yè)態(tài)為主，在滿足消費(fèi)者逐漸升級(jí)的物質(zhì)和精神的需求的前提下，從“城市更新、塑造文化、復(fù)興城區(qū)商業(yè)”等多維度，對(duì)火神廟商業(yè)中心進(jìn)行了改造，打造出一個(gè)真正貼近生活的時(shí)尚生活中心。 項(xiàng)目原場(chǎng)地上的火神廟作為國(guó)家文物建筑被保留下來(lái)，至今，周邊居民保持著定期來(lái)祈愿的傳統(tǒng)，它寄托著人們的希望。JERDE將這一傳統(tǒng)文化與“希望與光”的抽象概念相結(jié)合，并融入設(shè)計(jì)方案中。“燈籠”是傳統(tǒng)文化中承載光明及指引希望的象征，為了沿襲這份獨(dú)特的文化元素，JERDE的改造設(shè)計(jì)以“燈籠”為主題，這一設(shè)計(jì)留住了都市生活中的“人情味”和“煙火氣”，如同火神廟帶給人們一份寄托和希望一樣。 As the urbanization process accelerates in Beijing's Daxing District, industrial development is thriving, and the population of residents and workers is rapidly increasing. The existing Huoshen Temple Commercial Center can no longer meet the needs of the surrounding residents. JERDE, adhering to the "Placemaking" concept, has transformed the Huoshen Temple Commercial Center, focusing on daily high-frequency needs of the area. The new design prioritizes dining, leisure, entertainment, social activities, family, and parent-child activities, as well as retail sectors, addressing the evolving material and spiritual needs of consumers. The renovation aims at urban renewal, cultural shaping, and the revitalization of the downtown commercial area, creating a truly life-oriented and stylish lifestyle center. The fire Temple on the original site of the project has been preserved as a national cultural relic building. Until now, the surrounding residents have maintained the tradition of praying regularly, which is the hope of people. JERDE combined this traditional culture with the abstract concept of "hope and light" and integrated it into the design scheme. "Lantern" is a symbol of light and hope in traditional culture. In order to follow this unique cultural element, JERDE's renovation design takes "lantern" as the theme. This design retains the "human touch" and "fireworks" in urban life, just like the fire temple brings people sustenance and hope.
![2024上海DAF海報(bào)-單頁(yè)1 [有青年]_畫(huà)板 1-01.png](/home/uploads/allimg/20240710/1-240G013514QA.png "【D咖?】怎樣的商業(yè)建筑才能符合時(shí)代特征，又能滿足未來(lái)需求？(圖9)")
